Behind the Scenes with Ashley Alberico, Sales Marketing Director at Crown

Ashley Alberico is the Sales and Marketing Director for the Crown Publishing Group, a subset of Penguin Random House. In this episode, Ashley discusses what happens behind the scenes in sales and marketing meetings, and how experts boil down your book to pithy marketing jargon that appeals to booksellers and readers. 

Having worked with the likes of Michelle Obama and Ina Garten, Ashley explains how Amazon categorizes books, the difference between Amazon and Barnes & Noble, and what you should tell friends when they ask you "Where should I buy your book?" (The answer: it's complicated!) Ashley also dishes about the role of authors in the marketing and sales process, and the calendar for when important decisions are made. Also, learn practical advice like the difference between announced print runs and actual print runs, and what can of ads or publicity actually sell books.